Nikhil Kamath unveils WTF Fund to empower India's emerging content creators

Entrepreneur Nikhil Kamath, in collaboration with leading creators like Tanmay Bhat, Ranveer Allahbadia, Prajakta Kohli, and Nuseir Yassin, has launched the WTF Fund For Creators. The initiative aims to empower the next generation of influencers.

Kamath said, "The creator economy has experienced remarkable growth and the industry is only expected to grow further in the coming decades. The WTF Fund aims to bridge this divide by providing a platform, tools, and mentorship to enable creators to craft narratives that deeply resonate with audiences."

The WTF Fund heralds a new chapter in the Indian creator scene, dedicated to discovering and nurturing promising talent. Entrants are invited to showcase their vision within a minute-long video, celebrating any facet of India they love, using their unique storytelling abilities. Participants are encouraged to bring forth stories about their city, culture , food, any aspect they feel is worth showcasing. 

To participate, creators are encouraged to tag @nikhilkamathcio and @wtf_is_podcast while utilising the hashtag #WTFforCreators for a chance to win the ultimate creator kit. This comprehensive kit includes a mobile phone, tripod, lighting equipment, and essential tools necessary for a head start in the creator space. 50 people stand a chance to win the same.

For individuals seeking entry into the world of content creation without the means to produce a video from scratch, an alternative pathway is available. They can submit a compelling 300-word email to wtfis@nksqr.com, detailing their aspirations to step into the creator world. The top 25 entries will gain access to exclusive @nasdaily classes, offering invaluable learning opportunities.