Nimbooz and Mithila Palkar attempt to engage consumers through a tongue twisting social media challenge

Nimbooz, the soft drink from 7UP, recently launched a social media challenge titled #ChatakNimboozChallenge in partnership with actor and its brand ambassador Mithila Palkar.

With an aim to extend a wave of freshness this summer and tap into the creativity of the audience, Nimbooz along with its brand ambassador invited fans and enthusiasts to participate in a tongue-twisting challenge.

 

 

 

 

 

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A post shared by Mithila Palkar (@mipalkarofficial)

In the challenge, participants were encouraged to repeat the tongue-twisting words ‘Chatak Nimbooz Gatak Nimbooz’ 10 times without fail. Palkar became the first one to take to Instagram to share her cheeky attempt.

The #ChatakNimboozchallenge gained momentum as users embraced the opportunity to showcase their creativity with the tongue-twister. Celebrities and influencers such as Zaid Darbar, Barkha Singh, and Sanya Malhotra, jumped on board to share their own renditions of the challenge.

Anuj Goyal, Associate Director, Juices, PepsiCo India, said, "With this social media campaign, our intention was to bring joy and excitement among our consumers during summers through a tongue-twister challenge that the nation is well versed with. We are thrilled to witness the extraordinary response from netizens, celebrities, and influencers, which has propelled this challenge into a true viral sensation across Instagram.”