Nissan and Sony Pictures collaborate for 'Gran Turismo' movie campaign in India

Nissan and Sony Pictures collaborated for 'Gran Turismo' movie campaign in India.

The film premiered in India on August 25, 2023, and showcases the story of a group of underdogs who dared to challenge the elite world of motorsports.

Mohan Wilson, Director - Marketing, Product & Customer Experience, Nissan Motors India, said, “'Gran Turismo' captures the essence of Nissan's 'dare to do what others don’t' spirit, where boldness knows no limits. It is a perfect connect with today’s bold and ambitious young generation in India who thrive on the mindset of outdoing expectations and go beyond what seems to be possible to fulfill their aspirations. We believe that by sharing this remarkable story together with Sony we inspire others to chase their dreams fearlessly at a time when Nissan is also embarking on a new journey for the brand in India.

The film not only celebrates the legacy of GT Academy and underscores Nissan's mindset of a progressive challenger but also Nissan’s legacy and passion in motorsports. The film focuses on  Nissan's bold "dare to do" DNA, showcasing how the brand empowers young talents achieve aspirations and believe in themselves.

Directed by ​Neill Blomkamp, the cast includes David Harbour, Orlando Bloom, Archie Madekwe, Darren Barnet, Geri Halliwell Horner, and Djimon Hounsou. Sony Pictures Entertainment India released ‘Gran Turismo’ in theatres on August 25 in English and Hindi.