Nivea debuts on TikTok with #ShareTheCare influencer-led challenge

Skincare brand Nivea has made its debut on TikTok with its latest #SharetheCare campaign, encouraging consumers to use this time to show their loved ones how much they love and care for them in a fun way — something which has become even more critical to express in today’s times.

The campaign:

https://bit.ly/3gVysIM

https://bit.ly/306hOA7

The campaign features leading TV personalities and influencers, including Genelia Deshmukh, Anita Hassanandani among others who took up the #SharetheCare challenge and are now encouraging their followers to participate. The challenge is gaining momentum already and is trending on TikTok with heart-warming videos coming in from viewers in just a few days of its launch. Nivea joined hands with Balancing Act Productions to execute this campaign successfully.

Going beyond skincare, Nivea’s parent company Beiersdorf, in line with its company purpose ‘Care Beyond Skin’, is undertaking a global aid programme. One key measure is donating five million Nivea skincare products to the healthcare staff around the globe to show their care and gratitude. Through the #SharetheCare campaign, Nivea India is giving audiences an opportunity to spread smiles and bond with loved ones.

Sachin Killawala, Director Marketing, Nivea India, said, “We are living in uncertain and challenging times. Now more than ever is the time to show care and spread love. Nivea stands for trusted care and protection and through this campaign we want to encourage viewers to express their love and care in catchy and memorable ways to their loved ones on a fun platform such as TikTok in order to bring this campaign alive. We have received a very good response and participation from people so far. The activity has also helped us strengthen our beliefs of Trusted Care and Protection with our consumers’ successfully.”

Aditya Hitkari and Divya Palat, Founders, Balancing Act Productions, added, “At Balancing Act, we enjoyed creating the music and lyrics and the choreography along with choosing the perfect blend of influencers who could take Nivea's message of 'Share The Care' forward. In these times, we were proud to create something positive and happy.”