NoFiltr.Group appoints Mihir Surana as Partner and CEO

Creative powerhouse and influencer incubator NoFiltr.Group has appointed Mihir Surana as Partner and Chief Executive Officer.

Surana's core responsibility will be to lead the setting and execution of the organisation's strategy while allocating capital for its growth. Furthermore, he will be leading, building and overseeing the executive teams at NoFiltr.Group.

Surana developed his business prior to joining NoFiltr.Group by taking part in a number of entrepreneurial endeavours and by seeing the birth of his own event production firm, Crossbar Entertainment.

At Crossbar Entertainment, he collaborated with various international artists for events and gigs including musical prodigy Arijit Singh as well as international artists like Pitbull and Sean Kingston among others.

Surana has a Bachelor of Management Studies degree from Mumbai's Lala Lajpat Rai College followed by a degree in Operations Research and Management Science from UK's Lancaster University, he aims to advance the business at NoFiltr.Group by mentoring and leading the influencer marketing agency to excel.

He hopes to build a safe space and community for digital creators while aiding them to grow and develop.

During his time at Lancaster University, Surana worked as a Research Assistant on Campus. He soon found his way to financial capital and discovered his passion for crunching numbers and creativity. At NoFiltr.Group he aims to combine his passion with his skill to strategise and lead the agency to success and transform the influencer marketing agency.

Surana said, “I have believed in the power that influencers and content creators hold to change the traditional industry into a whole new different one. My vision has always been to become their advisor despite the position I have in the company. An advisor who helps creators build themselves with morals and beliefs and work wise with strategies. For me becoming a CEO is a start to a journey that holds my vision of building a safe community of network in the development of influencer industry and a lot more that I would like to be enclosed with time.”

Sumedh Chaphekar, the Founder of NOFILTR, said, “It has always been nofiltr’s mission to enable people to be themselves and help them realise their dreams. Over the past five years, we’ve been able to accomplish this not just for our creators but also for our team. It’s now time for Nofiltr to grow beyond me, I have faith in Mihir to lead this journey.”