Nutralite recently launched an influencer campaign - #KhaaneMeinDoodhKiShakti – on the occasion of World Milk Day.
World Milk Day, celebrated annually on June 1st, serves as a platform to raise awareness about the importance of milk as a vital part of a healthy diet, encouraging the consumption of milk and milk-based products. Nutralite’s campaign aimed to align with this concept.
Conceptualised and executed by Tonic Worldwide, the primary objective of this campaign was to promote the concept of incorporating the goodness of milk into Nutralite's dairy range, which includes their Nutralite Doodhshakti Butter and Ghee products.
The heart of this campaign aimed to emphasise the significance of daily milk consumption while showcasing Nutralite's dairy range, with a specific focus on their Nutralite Doodhshakti Butter and Ghee offerings.
By collaborating with social media influencers such as Nisha Agarwal, Sabhya and Mommy, Monika Saha, and others, the brand aimed to reach a wide audience on social media, inspiring them to include milk in their daily routines by incorporating the hashtag #KhaaneMeinDoodhKiShakti.
These influencers shared their personal experiences with their children, highlighting the benefits of milk and showcasing the application and consumption of Nutralite Doodhshakti products.
Monika -
Farha -
Harman -
Sulata -
Nisha Agarwal -
Nisha Oswal -
Snehalata -
Sabhya & Mom -
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