One Impression appoints Udit Sharma as CBO

One Impression, influencer marketing platform, appointed Udit Sharma as its Chief Business Officer (CBO).

In his professional capacity, Sharma will spearhead the company’s revenue growth, new region expansion, team building, and strategic partnerships.

Prior to joining One Impression, Sharma held the position of Chief Revenue Office (CRO), ShareChat.

Sharma said, “Last couple of years have seen a truly remarkable growth in the consumption of content created by millions of influencers. This has resulted in strong creator-follower connections, and has opened up potentially new avenues for brands to engage with their TG. However, given its unique challenges, Influencer Marketing still has some way to go before becoming a key marketing element for brands. So, when I came across One Impression, I was truly impressed with its core product that solves all those issues and puts brands back in control. I am absolutely thrilled to be joining One Impression in its mission to simplify Influencer Marketing for all businesses, big and small.”

Apaskh Gupta, Founder, One Impression, said, “​​We believe brands around the world have demonstrated the power of creator content and influencer marketing. We are now at an inflection point for the industry and we are about to witness the true power of influencer marketing for businesses around the world. As influencers continue to become increasingly more meaningful in the lifecycle of a business, there is an immediate need for a technology platform to remove all inefficiencies associated with the channel. One Impression has built a world class platform that solves problems at every step of the process and enables brands and creators to collaborate seamlessly. We are truly excited to have Udit join us in this journey. We believe his experience and knowledge in building large scaled platforms will help us take the One Impression platform to the world.”