One Impression launches One Impression Platform to help brands solve end-to-end influencer marketing requirements

One Impression, an influencer marketing platform, has announced the launch of One Impression Platform, a product designed to solve end-to-end influencer marketing requirements for companies ranging from large enterprises to young start-ups.

The platform is a full-stack solution that solves key industry problems, including discovery, access, pricing, fulfilment and tracking of influencer campaigns. It is currently in its beta stage.

The platform has been built to work with influencers both directly, or via their managers and talent agencies. It offers a one-stop ecosystem for brands to work with creators, ranging from top celebrities to micro/nano-influencers. With the platform in place, working with influencers will be much faster, scalable and easier. The platform will also help brands improve ROI by helping them access data that was previously unavailable. After the review of the beta version, One Impression is expected to roll the full version over the next quarter.

Apaksh Gupta, CEO and Co-founder of One Impression, said, “The creator economy is growing substantially both globally and in India. Social platforms and brands realise the importance of third-party credibility as well as the reach and relevance influencers bring to the table. We see increasing investment of time and energy from brands in creating influencer-led solutions and are extremely excited to launch the beta version of our platform to help brands interact and engage with the right influencers. With a vast pool of influencers and technologically advanced tools at their disposal, brands can now devise their campaigns with creators of different genres and specialities. With the platform, we aim to bring the entire influencer ecosystem under one roof, easily accessible for all.”