OnePlus has collaborated with Spotify to launch ‘Red Cable Sessions’, a music show property by the smartphone brand created in partnership with the audio streaming platform.
Named after OnePlus’ prominent Red Cable Club (RCC), the Sessions hope to showcase the brand’s commitment to providing their community and users-at-large a unique experience beyond product and service offerings. It will host artists like When Chai Met Toast, OAFF, and Zaeden.
Ishita Grover, Director of Marketing Communications and Planning, OnePlus India, shared, “We at OnePlus believe in constantly engaging with our community. As a user-first tech company, we have been dedicated to providing our users with several community-centric initiatives such as the OnePlus Music Festival, OnePlus Domin8 gaming events and much more. We are now excited to collaborate with Spotify to bring the all-new Red Cable Sessions to our community.”
“The Red Cable Sessions have been specially curated to bring together our community members of tech and music enthusiasts. It is an online initiative by the brand to connect with the OnePlus community in a diverse sensorial experience. We are positive that our RCC members and community at large will truly enjoy this unique experience”
Akshat Harbola, Head of Strategy and Operations - India, Spotify, said, “The love that Spotify has received from listeners in India, especially for music across genres and languages, is phenomenal. Independent acts on the platform are especially popular among Gen Z, and this partnership with OnePlus is an experience that brings a few of those artists and their fans closer to one another.”
The Red Cable Sessions will be available to audiences on Spotify India’s YouTube channel.
The video content of all Red Cable Session performances have been Shot On OnePlus using the flagship device, OnePlus 10 Pro.
/buzzincontent-1/media/agency_attachments/ovtHKkiRFrKggtFNaCNI.png)
Follow Us/buzzincontent-1/media/post_banners/b91ee907ef75445c3b32d950e3fba535a6158bf798c7f8fdcedcf41df1732fba.jpg)