OnePlus launches film ‘Stop at Nothing' shot on OnePlus 8T, emphasises on productive use of tech

OnePlus has released a new film titled ‘Stop at Nothing’, emphasising the need to use technology around you productively and taking the time to disconnect. Starring actor and writer Kalki Koechlin and produced by Lightstream, a branded content studio owned by Rainshine Entertainment, the film has been shot entirely on the OnePlus 8T 5G and showcases beautifully the video camera’s capabilities and versatility of the flagship phone two weeks after its official unveil.

Narrated through spoken-word poetry written by Koechlin, ‘Stop at Nothing’ underlines the downsides of being hyper-connected and highlights the need to disconnect while reiterating the use of technology and digital platforms for what they were originally intended — platforms to create, connect and collaborate. OnePlus as a brand has recognised the need for digital consciousness and believes in creating products and features while remaining cognisant of how users will interact with these features. Making the technology ‘burdenless’ is a key tenet of product design at OnePlus and is aimed at creating tech that serves as a tool to help you perform tasks rather than something you become dependent on.

The film can be accessed here.

Siddhant Narayan, Head of Marketing, India, OnePlus, said, “We live in a time where our smartphones have become our one-stop destination for everything from work and news updates to entertainment and connecting with loved ones. As a technology brand, we understand how important it is to perceive our devices as an extension of the self, for helping us boost creativity and productivity and not something that we become dependent on. With this film, we hope to make people cognisant of using technology for the betterment of ourselves, emphasising the importance of disconnecting from time to time.”

In addition to driving awareness, OnePlus has created software innovations to promote digital consciousness such as Zen Mode that focuses on taking a quick break from your smartphone every day and maintain work-life balance that allows you to toggle between Work Mode and Life Mode to control the notifications you see on your device, helping separate the activities on your device to avoid distractions.

Anuraag Srivastava, COO, Rainshine Entertainment, CEO, Lightstream, said, "The current times have highlighted the importance of smartphones in making our lives effective and efficient. That said, there is a need to drive awareness about the downsides of being hyper-connected. The OnePlus 'Stop at Nothing' film does a superlative job of delivering this message through the power of Kalki Koechlin’s spoken-word narrative. This film was a special one because a smartphone shoot is never easy when one wants to push the visual envelope in a limited execution duration, but the OnePlus 8T 5G surpassed all expectations with its superb 4K sensor, terrific response time and variable features like multiple lensing, fantastic slow motion and definitive image vibrancy. This initiative also connects deeply with Lightstream's mission of delivering high-impact, purpose-driven brand stories for our clients."