Online investment brand Scripbox collaborates with ScoopWhoop to build brand awareness

India is a nation of savers. But saving money alone does not help beat inflation, meet rising aspirations, or cater to longer life spans. On World Savings Day this year, which fell on October 30, Scripbox, the online investment service, launched a campaign to drive the compelling message that making your money work hard, i.e. investing it, can help beat inflation and create long-term wealth. The campaign is aimed at changing the ‘safe’ behaviour of Indians of putting their hard-earned money in fixed return instruments such as fixed deposits and PPFs.

Scripbox partnered with ScoopWhoop to deliver this message through a humorous and engaging video and article.

Why do we need to invest our money? Because we need to beat inflation. To drive this message home, the campaign took the example of high-consumption items such as pizza, burgers and movie tickets. By comparing the price of these items in 2009 to 2019 and how much they would cost in 2029, millennials talked about how they would or would not be able to afford entertainment and dating in the future.

We know that women save but what do they do with their savings? The campaign also included a survey conducted by Scripbox on women’s Facebook groups with 400 participants to understand their investment quotient (IQ). The survey reveals that women are active savers, 80% of them save from their income but are ‘too safe’, preferring to put their savings in fixed income products such as fixed deposits, recurring deposits, PPF or just letting it lie in their savings accounts. The survey, as well as the results published on the Facebook groups, helped women rethink how they handle their money.

The videos garnered more than four million views and 1.9 lakh people engaged with it. The message to invest, and not just save, to beat rising inflation was well received.

Manu Prasad, Vice-President, Marketing, Scripbox, said, “This World Savings Day, we actually said that saving money is no longer enough. To beat inflation and meet your goals, investing is a must. We used inflation in contexts that our target audience could identify with — movie tickets, pizza etc., — and showed how costs would balloon in 10 years. The mix of relatable content and creative storytelling got us a lot of brand visibility — search volumes for the Scripbox app on the Play Store went up by 3.5x. We also ran another campaign in parallel — a survey to help women understand their savings habits, and get better at investing.”