Otrivin converts superhero sketches by children to NFTs as part of its Actions to Breathe Cleaner initiative

Otrivin asked the children of Delhi-NCR to unleash their creativity and sketch their version of superheroes who can fight air pollution using special pencils called ‘Pollution Capture Pencils’.

The ‘Pollution Capture Pencils’ used to create these superheroes were created by harvesting pollution residue collected by 22 sustainable and self-cleaning air purifiers that were installed by Otrivin in schools. Pollution Capture Pencils’ is the latest initiative under the Actions to Breathe Cleaner initiative from Otrivin Breathe Clean, that aims to promote everyday actions that help reduce exposure to air pollution on children and their families.

Over 400 children participated in an event which was held at the Delhi chapter of Comic-Con India.

Selected art pieces have been converted into NFTs which are available for sale.

Proceeds from the sale of these NFTs will help in installing air purifiers in more schools and thus help in creating a virtuous cycle. The activity was organised under Otrivin’s “Actions to Breathe Cleaner” initiative, which promotes simple actions that everyone can take to breathe cleaner air.

The conversion to NFT was done by GuardianLink.

Children have used their imagination to create some interesting new superheroes like Fewas, Ghoul Droid, and the Repurposer.

Fewas is an elegant female superhero who can take the form of natural elements like plants and wind to fight pollution. Ghoul Droid – a muscular man - has a cybernetic arm that can take any shape to fight pollution. The Repurposer – an eight-limbed man – creates carbon-based plants by repurposing the carbon in the air. There are many more superheroes created by children which can be accessed at www.actionstobreathecleaner.com   

Bineet Jain, Pain and Respiratory Health Lead, India Subcontinent, Haleon, said, “We believe that children are the least contributor to air pollution, but perhaps they get impacted the most. Using the ‘Pollution Capture Pencils’ as instruments of change, the children expressed themselves and created unique superheroes who can fight air pollution. Otrivin’s brand purpose is to enable people to breathe their best and through this campaign we are enabling children with a platform so that their appeal reaches to masses and a movement for cleaner air gets created. These unique NFTs will not only serve as a reminder of this appeal but also the proceeds will help in installation of more air purifiers across many more schools.”