Pepper Content appoints former Oyo India's Harshit Vyas as Chief Business Officer

Full-stack content marketplace Pepper Content has announced the appointment of Harshit Vyas as its Chief Business Officer.

The appointment is in line with the company’s vision to build the world’s largest full-stack content marketplace while building impact and value for the global $400 billion content marketing industry.

The announcement comes weeks after the company raised $14.3 million in a Series A round led by Bessemer Venture Partners. 

In his new role, Vyas will be driving hyper-growth in India and expanding revenue across all existing categories of the marketplace.  

Earlier, as one of the youngest CXOs at Oyo and a part of the company’s core team, Vyas helped build and lead the franchise business (India) - the largest portfolio under Oyo. In a span of seven years at Oyo, he essayed multiple roles including Chief Operating Officer and Chief Business Officer (CBO).

Prior to Pepper Content, Harshit worked with Pristyn Care as a CXO with a focus on building new businesses for the full-stack healthcare provider.

Co-Founders - Anirudh Singla and Rishabh Shekhar, Pepper Content, said, “Harshit, in his previous roles, has demonstrated a key ability to drive positive and targeted business outcomes. He joins us at an exciting new juncture in our growth journey. We are confident that his strategic and operational excellence will help us scale our vision much faster. His ability to deliver growth with large-scale impact, along with having seen the hockey-stick growth curve at Oyo from the start would make him a key addition to our leadership team. We are excited to have him join us as we step into Pepper Content’s next phase of growth.”

Vyas said, “What Pepper Content is building for the world out of India is unheard of. The world cannot operate without content and here is this company, led by young and passionate founders, democratising access to content and opportunities by building a powerful content marketing stack. I look forward to adding value and driving business growth while building a strong resonance for the company in India and globally.”