Pepsi launches ‘Har ghoonth mein swag' music video to target millennials

Targeting millennials, Pepsi has launched a peppy, foot-tapping song this summer. Part of the brand’s ‘Har ghoonth mein swag’ campaign for 2019, the anthem choreographed by Ahmed Khan features youth icons Disha Patani, Tiger Shroff and Badshah.

Speaking about the song, Tarun Bhagat, Director, Marketing, Hydration and Cola, PepsiCo India, said, “Pepsi has always had a close connection with music, and has worked with the most iconic superstars to create powerful pieces of the culture around the world. This summer, it’s bringing that same magic alive here – creating an anthem for India’s super confidence; it’s unshakeable self-belief, it’s an unassailable swag.”

The anthem was released by Bhushan Kumar, Chairman and Managing Director, T-Series. “T-Series has always been a pioneer in music creation and distribution in India. We have always innovated and tried to give audiences exposure to different kinds of music. Har ghoonth mein swag is a one-of-its-kind launch. It’s an anthem that will define an entire generation and give a new meaning to the word swag,” Kumar.

Har ghoonth mein swag was launched on April 7 and released by T-Series. The song is available for streaming on YouTube, Gaana, Jio Saavn, Hungama, Amazon Prime Music, Spotify, Wynk, iTunes, Apple Music.  The anthem will be played across clubs and bars by DJs across the country this summer.

To watch the song visit:

 https://www.youtube.com/tseries