Pepsi launches music video ‘Swag se solo' with brand ambassador Salman Khan ahead of Valentine's Day

Ahead of Valentine’s Day, Pepsi has launched its ‘Swag se solo’ anthem featuring Bollywood star and Pepsi’s brand ambassador, Salman Khan.

Composed by Tanishq Bagchi and choreographed by Remo D’Souza, the anthem is an extension to the youth-centric campaign, ‘Har Ghoont Mein Swag’ and intents to celebrate the youth of today who is single by choice.

The music video:

Given the increasing trend of Gen Z preferring to be self-partnered and stemming from consumer insight on at least seven out 10 Indian men in the age group of 15-30 years being single, the anthem rejoices the confidence of the Indian youth and encourages them to unapologetically embrace their relationship status.

Speaking on the launch the anthem, PepsiCo India spokesperson said, “Pepsi’s Swag movement continues in 2020 with the launch of the anthem. Given the popularity that we witnessed with our last anthem, we felt music was the best way to engage with the nation. Through this single, we are excited to bring a unique twist to what is traditionally seen as a week of celebrating couples. We want to rejoice the youth of today with music and urge all those who are single to embrace their relationship status with self-confidence, unshakeable self-belief and irrefutable ‘Swag’. With an icon such as Salman Khan grooving to the tunes of Swag se solo, we are confident that the whole country will be dancing to the beats of the anthem.”

Releasing today in association with T-Series, ‘Swag se solo’ can be heard across the social media handles of both Pepsi and T-Series. It is also available for streaming on Gaana.com.