PepsiCo's Quaker India launches Season 2 of ‘Kitchen, Khanna & Konversations'

Quaker India’s ‘Kitchen, Khanna & Konversations’ is back in the New Year, this time with Michelin starred Chef Vikas Khanna jamming over breakfast with talented young Bollywood stars Vicky Kaushal and Bhumi Pednekar and Tamil actress Raiza Wilson.

Following the success of the first season that crossed 45 million views on online streaming platform Hotstar, Quaker’s ‘Kitchen, Khanna and Konversations’ will see Chef Khanna rustling up an array of interesting recipes using Quaker Oats.

The series features entertaining banter between the young stars and the celebrity chef as they jam up to cook exciting recipes made nutritious by adding Quaker Oats. Each recipe has been crafted by Chef Khanna to demonstrate tasty yet convenient and nutritious options that are perfect for youth to adopt to complement their rushed lifestyle.

Nobel Dhingra, Associate Director, Marketing (Quaker), PepsiCo India, added, “We are delighted that Kitchen, Khanna & Konversations has connected with our young audience. We understand that young people are increasingly focused on their nutrition intake, but they also tell us that they don’t want to compromise on taste. Our objective with this web series is to help young people understand how easily they can opt to increase the nutrition quotient of their favourite dishes by adding Quaker Oats. Not only are oats easy to incorporate in whatever your preferred choice of breakfast may be, they also help provide much-needed benefits of wholegrain, protein and energy to get you going.”

Speaking about the video series, Chef Khanna, said, “It always amazes people to know how versatile Quaker oats are, and how easy it is to add it to any recipe to get a boost of protein, fibre and energy. I always find a host of ways to add Quaker oats to my cooking — be it in the form of oats milk made in the blender, or as a healthy dose of wholegrain in easy-to-do granola bars.”

Gulshan Verma, SVP and Head - Client and agency, Hotstar, said, "Hotstar has a deep understanding of both the consumer and the kind of content that they love to watch. The majority of Quaker’s consumers are digital natives and with our storytelling capabilities, best-in-class reach and engagement, we ensured this demographic received a unique and impactful experience. We hope the audience enjoys this season and kicks off a healthy 2019.”

From a fruity smoothie to granola bars and a contemporary version of the Nan Khatai, the web series features fun recipes made nutritious with Quaker Oats, and whipped up in Chef Khanna’s inimitable style.

The episodes are available on Hotstar.