PepsiCo’s Quaker Oats recently did a brand integration in Colors’ reality show Big Boss. As part of the content integration, the housemates were divided into teams to undertake the ‘Quaker Oats Fuel For The Real Fit’ task. Brand’s ambassador and chef Vikas Khanna was the judge.
The task involves them undergoing a cook-off challenge, wherein they created recipes using Quaker Oats. To add the ‘Bigg Boss’ element of entertainment and spice, the contestants had to perform physically gruelling activities to get the upper hand in the task.
The challenge ended with a taste-test by Vikas, who prepared a lavish spread of Quaker Oats recipes for the winners to feast on.