Platinum Guild International's social experiment videos attempt at finding men with real character and values

Platinum Guild International has launched two videos in the form of experiments with men who claim to have and believe in rare values like humility and courage.

In the videos, the brand has tried to figure out that when character goes through a trial, do these men stay true to the values?

The first video is ‘The Feedback’. It is said that we are less when we don’t include everyone. And that adage holds true even in today’s corporate world. And while inclusiveness is a term that every CEO or entrepreneur loves to use given the opportunity, it’s actually a very rare breed of men who actually put this into practice. So, just how rare are these men?

As shown in the video, the brand tried to test this through a social experiment. Several entrepreneurs were invited to speak about their company’s values and their ethos when it came to their employees. It came as no surprise that each of them spoke glowingly about how each member of their organisation is part of one big family. But the experiment sought to put their words under a microscope. The video aimed to showcase that the leader must display the strength of character.

The video:  

The second video is ‘Leap of faith’. How far would one go to fulfil their dreams? What would they be willing to risk? A paycheck? Their peace of mind, perhaps? Simply put, does every man have the conviction to take a leap of faith without a safety net?

In the experiment, three budding entrepreneurs received the ultimate test of their conviction. These men are on the precipice of quitting their regular jobs in pursuit of their dreams. However, each of them is then made enticing offers or offered words of caution from a mentor – all in an effort to see who had the self-belief and courage to stay the course and chase their dream, no matter what.

Through the film, the viewer is taken on a journey into the minds of these entrepreneurs as they grapple with thoughts of a safer compromise. What the experiment seeks are those rare men who stay true to their beliefs, no matter how tempting the alternatives were.

The Video-