Pocket Aces' channel Gobble ventures into travel and home decor, undergoes rebranding

Pocket Aces has launched a new travel series, ‘Love Travel Repeat’, on its lifestyle channel, Gobble, in association with Hyundai. With the launch of the new series, the company has set its footprint into the travel space. It decided to expand into the travel and home decor verticals, after noticing a clear gap for such content online.

Gobble’s travel series announcement video:

The series has five episodes featuring popular web actors Kriti Vij and Pranay Manchanda, as they embark on a road trip from Mumbai to Bengaluru. ‘Love Travel Repeat’ is the first show from the new Gobble, where the couple’s adventures along the road trip are decided by the audiences’ suggestions received online. The first episode aired on December 28, 2019, on Gobble’s Facebook, YouTube and Instagram channels.

Gobble has fast evolved since its inception to reach 60 million+ monthly reach and 200 million+ monthly views. To herald this growth, Gobble underwent a rebranding with a new snappy logo and establishing three new verticals — Gobble Travel, Gobble Food and Gobble Home. The company announced this change with a video depicting its evolution.

Commenting on the new series, Sonalika Mehra, Gobble’s Channel Manager, said, “Over the last three years, Gobble has become a household name in the food space. As we created food-focused non-fiction content, we realised the gap that exists in India for digital lifestyle content. We plan to create over six series and several short video formats over the year to cater to and better understand the audience for home and travel content. Through this expansion, we also hope to partner with relevant brands to create fresh digital content in order to reach out to a wider demographic.”