Pocket Aces' lifestyle channel, Gobble collaborates with Crista Masala to bring audiences the best of spice blends along with great food content

Pocket Aces’ food and lifestyle channel, Gobble partnered with spice brand Crista Masala with the aim to bring a premium range of spice mixes to Indian homes.

From creating table-top recipes to non-fiction short videos to web-series, Gobble is aiming to be the go-to platform for partners by providing creative expression that engages and entertains its audiences. The collaboration with Crista Masala is a natural extension for Gobble to grow D2C brands by leveraging the Gobble brand value. 

Through this partnership with Crista, Gobble aims to bring to audiences a truly authentic Indian spice experience with over 90 SKUs that can be purchased through direct-to-consumer platforms.

Gobble will demonstrate the usage of Crista’s both Indian as well as international spice blends while cooking different dishes, in its upcoming table-top videos, familiarising audiences with how to use them and prepare various cuisines.

Krishne Tanna, Founder and CEO, Crista Masala, said, “Spices form the DNA of our food. Our mission is to build the McCormick of a modern-day India; an authentic and flavourful seasonings and spice brand built around the twin pillars of trust and transparency. We are extremely excited about our partnership with Gobble as we embark together on this constant mission of earning the trust of India’s Gen Z and Millennial foodies, all of whom are yearning for new and authentic flavours, hygienically and conveniently delivered at their doorstep.

Ankit Chhabra, Channel Lead, Gobble, said, “Gobble has always created the best value for its partners, while marketing amazing products to the viewers. With Gobble, consumers not only get the best in food content but they also get introduced to the best products. Today’s consumer has become extremely conscious of the quality of the products they consume, especially after the pandemic. Hence, we thought of bringing a healthy, hygienic and authentic product to the Gobble audience. This is also the first time that an Indian content brand is venturing into a co-branded product and we are really excited about it.”