Popstar King partners with Raj Shamani's House of X to launch fragrance range ‘Blanko'

House of X has joined hands with popstar King for its first launch in the fragrance category - Blanko.

Blanko marks the beginning of King’s entrepreneurial journey after making his mark with his music. The fragrance brand aims to empower passionate individuals with the power to dream big and bold. 

 

 

 

 

 

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The message for the brand’s consumers is – ‘It is your life, make it count’. Launching exclusively on Blanko’s website, it is built on the philosophy that every individual deserves access to quality grooming products without compromising on price, quality and choice.

Blanko stands for ‘Blank Out the World’, and it urges its audience to drown the hullabaloo of the society, and listen to the voice that matters the most to them; their confident selves.

King, the Popstar and Founder of Blanko, said, “It’s a super proud and emotional moment for me to be finally able to make Blanko a reality with my dear friend Raj. Blanko comes from a very personal space in my own journey. As someone who has hustled all his life, I want my fans to have the conviction that they can confidently embark on their journeys of self-discoveries, and shatter the stereotypes with their loud and bold dreams. The very foundation of Blanko is built on their dreams. With this in mind, and alongside my partners at House of X, who believe in The Next Big Thing, I am happy to present Blanko and its offerings to the world.” 

Raj Shamani, Content Creator and Founder, House of X, said, “We couldn’t be more happier to launch our first-ever creator-led brand with King. His commitment towards his fans and helping them realise their big dreams aligns perfectly with the change that House of X is here to make. Having the first-mover advantage in being a tech-platform that enables creator-led D2C brands, we are confident in our ability to take Blanko to new heights with our end-to-end tools. King’s motivation to channelise his passion to build something larger than life for the world is extremely powerful, and we are thrilled to be actualising it in reality for him.”