POPxo acquired by beauty brand MyGlamm

Indian consumer beauty brand MyGlamm has acquired POPxo, India’s largest community of women, with an aim to create the largest 3C (Content + Community + Commerce) company in South Asia. Priyanka Gill, Founder and CEO, POPxo will join the board and leadership team as Co-Founder, MyGlamm.

Post the acquisition Chiratae Ventures, Kalaari Capital, and Neoplux Venture Capital join MyGlamm’s existing investors - Bessemer Venture Partners, L'Occitane, Mankekar Family Office, and Tano Capital LLC.

Together (MyGlamm and POPxo) represent a community of over 50 million women, have produced and sold millions of beauty products across makeup, skincare, and personal care and have over 45,000 influencers on their platforms.

The large user base, proven digital and go to market capabilities, and data-driven insights into what millennial women want will help MyGlamm and POPxo successfully co-create, launch and market products in the beauty & lifestyle category.

Post-acquisition, POPxo will continue to create engaging content across all platforms for women in India. As part of the acquisition, Plixxo will continue to fulfil the group’s mission and also amplify brands as India’s largest influencer platform. 

Darpan Sanghvi

Darpan Sanghvi, Founder and CEO, MyGlamm, said, “Both MyGlamm and POPxo have been built for the Indian female consumer and are equally committed to supporting women in every sphere of their lives. With this acquisition, MyGlamm will further be able to connect with the millennial women, reach uncharted geographies, and work with POPxo in identifying emerging consumer needs and consumption patterns to co-create tomorrow’s beauty trends.”

Priyanka Gill

Priyanka Gill, Founder and CEO, POPxo, Co-Founder, MyGlamm, said, “The POPxo vision has always been to build a content-community-commerce destination for women in India, with MyGlamm we have found a powerful partner with proven strengths in producing and selling beauty products at scale. Together we will leverage the power of content to meaningfully engage with and truly listen to our users to co-create products they really want.”