Pulse Candy reimagines iconic scenes from TVF shows in new campaign

The Viral Fever (TVF), and Pulse Candy by DS Group, have partnered to create a Meme campaign.

The campaign, titled "Pulse MEMEvolution with TVF," is aimed at reimagining iconic scenes from top TVF shows to highlight the allure of Pulse candy.

The partnership entails three meme deal between TVF and Pulse Candy, with digital agency Foxymoron handling the account.

TVF has planned a social media strategy to amplify the campaign across its platforms. The promotion plan includes a series of collaboration posts between TVF and DS Group, making the most of their vast social media presence.

TVF has also planned cross-promotions through stories on internal channels like The Timeliners, The Screen Patti, and Girliyapa.

TVF will also release a LinkedIn post, tapping into the professional network to widen the campaign's audience reach.

Arvind Kumar, GM, Marketing, DS Group, said, “We are excited to announce our collaboration with TVF for this groundbreaking MEME campaign. DS Group’s Pulse candy has been an integral part of our consumers' lives, and like always we wanted to enhance our consumers’ experience by infusing elements of fun and joy. TVF's unparalleled expertise in creating engaging content rendered them the ideal partner for this creative endeavour. We are confident that our campaign ‘Pulse MEMEvolution with TVF’ will resonate with our audience and become a memorable addition to their digital journey”.

Alin Choubey, Business Head - North, FoxyMoron, said, "At Foxymoron, we were thrilled to collaborate with TVF and Pulse Candy for the Meme campaign. Associating Pulse Candy with life itself, we showcased its irresistible allure and deep connection with people, aka Pulse ke Deewane. Using memes and drawing inspiration from TVF's iconic shows loved by India, we crafted a compelling narrative that the audience can relate to. This innovative approach celebrates India's most loved candy, capturing the essence of its popularity. We take immense pride in delivering a heart-captivating campaign that speaks to the hearts of the audience.”

Vijay Koshy, President of TVF, expressed his excitement, said, "With TVF's significant influence on India's pop culture and the massive trend of audiences generating their own creative memes featuring TVF’s popular characters, an interesting opportunity has risen. Pass Pass Pulse Candy, renowned as the market leader in flavoured candy, recognized this user-driven trend and decided to join forces with us. This collaboration stands as an intelligent advertising campaign, seamlessly weaving our iconic shows with Pulse candy. At TVF, we are thrilled to be collaborating on this MEME campaign, aspiring to pioneer a new era of storytelling that strikes a chord with our diverse audience”.