Pulse praises brands through curated messages for their witty social media strategy

On World Compliment Day, FoxyMoron (part of the Zoo Media network) has partnered with Pass Pass Pulse to compliment brands that are leveraging social media to engage with consumers in the most appealing manner. Through a series of smartly curated messages, the confectionery brand applauded companies such as Zomato, Swiggy, Coca Cola, Fevicol, Hershey’s, Netflix India, McDonald’s, Burger King, Tinder, Parle, etc., in its well-known witty brand language.

The year 2020 has brought about a massive change in our approach and appreciation towards the people and the brands surrounding us. FoxyMoron has leveraged this crucial insight and crafted individual messages for various brands. In its second leg of the campaign, Pulse leverages social media platforms such as Instagram, Facebook, and Twitter to spread love and friendship. The creatives have been strategised by FoxyMoron and use interesting puns, humour, and good-natured wit to not only appreciate the good work of these companies but also to generate targeted brand conversations.

Below are some of the compliments shared across. You can view the rest of the compliments on Pulse’s social media handles (Instagram and Twitter).

Swiggy India

Tinder India

McDonald’s India

Prachi Bali, National Head Client Partnerships and Business Head, FoxyMoron, said, “Creating positive impact and meaningful engagement is at the heart of every social media strategy. Thankfully, social platforms too have evolved to appreciate and interact in these genuine brand conversations that create a lasting impression on the consumers. Through the campaign designed for Pulse, we wanted to not only express our recognition of good work but also promote positive fun banter among brands. We believe our objective of carefully designing messages that match not only Pulse’s but also the intended brand’s personality will create space for some interesting conversations.”

Arvind Kumar, Joint General Manager Marketing, DS Confectionery Products, said, “FoxyMoron has managed to smartly nail the objective of the campaign with our brand attributes. 2020 has been a year of reflections and the strategy to compliment brands who are truly doing good work to create meaningful conversations was clever and astute. We witnessed great success last year and we are looking forward to the kind of noise and positive engagement that we create this year as well.”