Creator analytics and collaboration platform, Qoruz has introduced its new influencer marketing program, "Qoruz Perks'.
With this addition to Qoruz's services, brands will be able to collaborate with high-end influencers beyond Paid Ads by providing them with exclusive access to services and experiences.
As per Qoruz, the new launch is ideal for D2C brands, enabling enhanced influencer discovery along with quick and easy influencer outreach.
This is an initiative that allows brands to collaborate with the ideal influencers to promote genuine conversations and reviews around the products with their personal experiences in front of a large and engaged audience by “earning it”, rather than the usual “buying it off” as sponsored promotions.
Additionally, it enables marketers to direct their marketing initiatives on content creators, influential in their domain or area of expertise to increase conversion rates and reach the brands' target demographic.
“Qoruz Perks provides a cost-effective opportunity for brands to increase exposure, generate earned media, target niche audiences, and boost social media engagement. By offering exclusive deals to users, brands can 'earn' attention and encourage user-generated content, resulting in a ripple effect of increased brand awareness,” said Praanesh Bhuvaneswar, CEO, Qoruz.