Radico Khaitan collaborates with Saregama to launch refreshed rendition of ‘Jhoom Barabar Jhoom' song

Radico Khaitan collaborated with Saregama to release a refreshed rendition of the ‘Jhoom Barabar Jhoom’ song, sung by Padamjeet Sehrawat.

The song has been officially launched on Saregama's YouTube channel.

The decision to collaborate with Saregama was driven by the good response received for the first album with Padamjeet for 8 PM Premium Black Music CDs and the World Cup Anthem.

The album celebrated the essence of the brand 8PM Premium Black – rivals become friends.

The brand launched a Word Cup song ‘8PM Premium Black Cricket Anthem’ showcasing the excitement of the countrymen during the world cup series that binds people together.

Recognising the power of music to create memorable experiences, Radico Khaitan sought to align its brand essence with the cultural richness and nostalgia that Saregama represents for this latest release.

Amar Sinha, Chief Operating Officer of Radico Khaitan, said, "We are thrilled to collaborate with Saregama and present this remarkable rendition of the iconic 'Jhoom Barabar Jhoom' song. Padamjeet Sehrawat's exceptional talent as a singer, lyricist, and composer perfectly complements the essence of our 8 PM Premium Black brand. This collaboration not only celebrates the rich heritage of Indian music but also encapsulates the spirit of our brand, which is all about creating unforgettable experiences."

The refreshed rendition of "Jhoom Barabar Jhoom" song pays tribute to the original while infusing it with a contemporary twist, making it appealing to audiences of all generations.