Radico Khaitan's launches first film ‘Speed Dial' of the short film series by 8 PM Premium Black Music CDs

Radico Khaitan’s 8 pm Premium Black Music CDs has announced the release of the short film Speed Dial, starring Bollywood actor, Shreyas Talpade.

The film follows the story of Kabir, essayed by Shreyas, who is a contemporary ‘everyman’ and an introvert to such an extent that he can’t even express his one-sided love for his childhood crush, Ayesha. With Ayesha about to get married to someone else, Kabir is about to take a drastic step when luck shines on him, turning his world around for the better.

Directed by Kushal Srivastava, who previously directed Vodka Diaries, Speed Dial is a short film produced by 8 PM Premium Black Music CDs as part of an overarching brand campaign to create truly authentic and engaging digital content that can entertain audiences, especially during this difficult time.

The trailer of the film: 

“Working on Speed Dial has been a really fun and interesting experience for me. Honestly, if you think of it, this is my first short film ever and I am happy that I've shot with Kushal & his team which is equally enthusiastic. The character of Kabir is very relatable and I’m sure a lot of people will know exactly what he’s going through. In situations like that, everyone would love a bit of luck and magic to help them out. Audiences are definitely in for a few fun twists and turns with Speed Dial”, said Talpade.                                      

Amar Sinha, COO, Radico Khaitan, said, “We’ve realised that digital content has been a catalyst for us during this past year where we’ve been able to successfully connect and engage with our consumers that have been stuck at home. With Short films, we are looking to further expand our digital presence and we see great potential in creating short format content that can capture the imagination of our consumers with unique, fun and relatable stories.”

Speed Dial is the first in a series of short films set to be released by 8 PM Premium Black Music CDs, as part of the brand’s strategy to collaborate with creators in the music and entertainment space, given its immense popularity, reach and alignment with the brand.

“We are happy to collaborate with Radico Khaitan on this amazing project. It was a pleasure to work closely with Shreyas and watch him bring the character of Kabir to life. The theme of Speed Dial is that when in life we are faced with challenges, what we fail to see is that there is magic all around us and all one has to do is look around. Hence, the treatment of the film is realistic with a hint of magic.”, said Srivastava, Director of Speed Dial.

Speed Dial is set to release on the 8 PM Premium Black Music CDs YouTube channel on Tuesday, August 24, 2021.

The film stars’ Shreyas Talpade, Aksha Pardasany, Rahul Kapoor, Rajat Bhagat, B Shantanu, Dipoo Srivastava and Iqbal Aza