Radico Khaitan's Magic Moments Music Studio collaborates with DJ Aqeel to beat lockdown boredom

Magic Moments Music Studio - from the house of Radico Khaitan - has partnered with the music jockey DJ Aqeel to beat the lockdown boredom. DJ Aqeel will play live music for all fans and followers on the official Instagram page of Magic Moments.

Shows and dates:

- April 10, 2020, Friday night with DJ Aqeel: 8 PM to 10 PM (2 hours non-stop live commercial English music).

- April 11, 2020, Saturday night with DJ Aqeel: 8 PM to 10 PM (2 hours non-stop live Bollywood music).

- April 12, Sunday sundown party: 7 PM to 8 PM Jungle Baby -Afro House & Techno | 8 PM to 10 PM with DJ Aqeel.

Magic Moments Music Studio is the brand extension of Magic Moments Vodka from the house of Radico Khaitan. Magic Moments Music Studio endorses indigenous music and promotes home-grown artists and acoustics. Wearing the legacy of the parent brand on the sleeve, Magic Moments Music Studio’s constant endeavour is to bind the world together without any barriers and bring the hidden and demonstrated talents to the forefront from the country and abroad.

“As lockdown restricted all of us to our homes, people started taking part in games either online or within their residential societies, while ensuring social distancing. We are glad to tie up with DJ Aqeel to bring to people what they love through social media. I see it as a wonderful way to engage with our followers, keep them entertained and help them overcome the tough times with a smile. This is a wonderful way for people to beat isolation and kill boredom as all they will need to do is tune in to the Instagram page and join the party,” said Amar Sinha, Chief Operating Officer (COO), Radico Khaitan.

Virtual concerts and live streams have become more and more popular after the lockdown imposed by PM Narendra Modi to contain the spread of coronavirus. According to media reports, live views on Instagram have increased by more than 60% in the last week of March. Social media downloads on Google Play and iOS have also jumped at least 20% after March 22 (i.e. first week of lockdown) exceeding over 49 million new downloads, suggests a media report.

Cellular Operators Association of India (COAI), that represents all private telcos, estimates that data consumption on an average has increased 30% in the lockdown period so far.

With the global lockdown limiting our movements, it is a golden opportunity to create every moment magical while staying safe indoors. “We never had a second thought about this collaboration.  Considering the interest of the youth today and things that would help us (as a brand) connect with them, we went ahead with this association to unite one and all while keeping safety first in mind,” added Sinha.

Magic Moments Music Studio earlier also collaborated with Sunburn Music Festival thrice in a row and Bollyboom Dance & Music Festival in 2019 and 2020.