Renee cosmetics has partnered with internet sensation Khaby Lame for a campaign to promote their 5-in-1 lipstick range. The campaign aims at showcasing how the company’s make-up range can solve beauty woes just like Khaby, who tries to showcase how everyday tasks can be made simple.
The company has also partnered with actors like Mouni Roy, Shamita Shetty and Mahira Sharma for spreading awareness about the product through Instagram reels.
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Aashka Goradia
Aashka Goradia, Co-Founder, of Renee Cosmetics, said, “Khaby Lame is one of the most followed influencers in the world today. He makes videos showing how to go about our daily tasks in a simple-yet-innovative way. This aligns with our brand's philosophy of bringing forth professional makeup products which are unique, convenient and easy-to-carry. We have always ensured a clutter-breaking way of promoting our unique products.”
“Collaborating with Khaby for our FAB 5 in 1 Lipstick seemed like a perfect way to create an eye-catching campaign that reaches our consumers in India as well as abroad,” she added.
It must be noted that Khaby Lame has 200 million followers across all social media platforms, which can translate to a great exposure for the brand. The target audience of the campaign is young urban women who are looking for clutter-free, travel-friendly makeup options. The campaign is also further being promoted through memes on social media.
So far, the campaign has over 20 million viewership and a reach of 35 million+, as per the brand. “The art of cosmetics is a true liberator and a beautiful form of expressing oneself in hues, tones, and shades. We seek inspiration from timeless beauty and transform it to meet the needs of the modern woman,” the brand said through a statement.
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