RPSG (FMCG) partners with KlugKlug to bolster its influencer marketing outreach

RP-Sanjiv Goenka Group (FMCG) announced a strategic partnership with KlugKlug, the influencer marketing tech SaaS platform, to bolster its influencer marketing outreach.

KlugKlug, a New Delhi-based tech company, specialises in providing data-driven solutions for influencer marketing decisions.

KlugKlug said that the collaboration with KlugKlug will empower RPSG (FMCG) to identify and partner with the most suitable influencers who can effectively communicate their FMCG brand messages to the intended audience.

The influencer marketing company further said that through its technology and real-time insights, RPSG (FMCG) anticipates doing away with audience losses of 20% to 80% most brands currently face.

Kalyan Kumar, CEO, and Co-founder of KlugKlug, said, "The KlugKlug family is very excited to join hands with RPSG (FMCG) to drive their influencer marketing initiatives, a new focus area for them. Through a data-driven approach, we have harnessed the power of precise influencer searchability, enabling RPSG (FMCG) to connect with influencers who can authentically convey their brand's story and drive sales. The role of luck is getting lesser every day with the role of this happy tech of ours"

Deepak Pant - VP Marketing, Personal Care, RPSG Group, said, “RPSG evaluated KlugKlug and having seen its capabilities and testimonials from leading brands and E-commerce platforms, we decided to onboard KlugKlug after being convinced about how it can help RPSG scale its IM efforts with data led optimization. Audience-based filtering of Influencers towards ROAS was an eye-opener. KlugKlug insights will be invaluable in helping us build our Influencer scale-up program."