Sachin Tendulkar shares tips to beat exam stress in Luminous Power's #BeExamReady initiative

Luminous Power Technologies has launched a social media content initiative #Be Exam Ready with brand ambassador, Sachin Tendulkar. The campaign is primarily curated around the stressful exam days wherein Luminous sends out a special message to families and children on how being prepared keeps stress at bay.  

Luminous has been doing this campaign for the last two years on social media during exam time. As part of this year’s campaign, Tendulkar is seen sending out a video message sharing his own life experiences to beat the stress. In the video message, Tendulkar urges children to set their own targets and to be their own competition as opposed to comparing themselves with others. He requests parents not to put unnecessary pressure on kids and create a calm environment and a happy home, Khushiyon ka Ghar, for better results.

The campaign and the messaging resonate with a wide range of Luminous products that help set up a conducive environment for the children to prepare for their exams. The power situation in India is erratic and power cuts range from half an hour to 6-7 hours per day. These power cuts can hamper exam preparations. Power backup solutions from Luminous can ensure uninterrupted power supply in this crucial time.

Similarly, Luminous LED range is flicker-free and provides optimum brightness for the children to study without putting any strain on eyes. The Signature Fan range from Luminous keeps the house ventilated and airy. Together, these create happy home (Khushiyon ka Ghar) and let children focus on their studies without any stress or distractions.

Introducing the campaign, Sachin Bhalla, Senior Vice-President, Marketing, Luminous Power Technologies, said, “I am thankful to Sachin for sending across this powerful message on behalf of Luminous Power Technologies. We have observed that exam days are very stressful and demanding for children. Through this campaign, we aim to address this problem. Sachin is a living legend with great values and experiences and his association builds a strong brand connect with our consumers while also amplifying the reach of our message. We believe Sachin’s real-life tips and tricks will definitely help children.”

Sachin Tendulkar was taken as brand ambassador for Luminous Power Technologies in 2010. The company recently extended its partnership with Sachin by five years till 2024.