Sandeep Balan joins as Partner - Branded Content at Spring Marketing Capital

After heading Digital Marketing at United Breweries for almost seven years, Sandeep Balan has joined Spring Marketing Capital as Partner, Branded Content. He would be working closely with the founders that include former Lowe Lintas Chairman and CCO Arun Iyer, Raja Ganapathy, former Chief of Marketing of Sequoia India, and former DDB Mudra Group CEO Vineet Gupta. 

Started in January 2019, Spring Marketing Capital is a skin-in-the-game marketing capital firm that partners with founders to offer capital and marketing expertise when they need it the most. Spring is already working with brands across sectors like BYJU’s, Cars24, Epigamia, Cred, Wakefit, Muscleblaze, Faces, 1MG, among many others.

Commenting on his role, Balan said, “I am really excited about starting this new journey with Spring and kickstarting a very exciting phase in my career. Content has always been my first love and something that I really enjoy creating. The opportunity to work across brands and categories is what am really looking forward to.”

Balan shared it was the vision of the founders and the team that had excited him to join Spring. “I loved the clarity of thought and the vision that Raja, Arun and Vineet had for Spring and our partners. Also, the team is an amazing bunch of individuals who have come together at Spring, and an eclectic mix of talent, all sharing the same vision and passion. It’s a dream team and it shows in the work that’s coming out of Spring.”

Been a student of FORE School of Management, Balan before joining United Breweries, had worked with Star India as Lead- Digital Marketing and Idea Cellular as Manager, Digital Marketing.

A storyteller by passion, the web-series and short films written by Sandeep have over 200 Mn views online. The web series, ‘What’s Your Status’, won him the ‘Best Writer (Drama)’ nomination at the 10th Annual Indie Series Awards this year. His earlier web series, ‘RISE’, was the only Indian selection at the Los Angeles Web Fest and was showcased at Sony Studios, Hollywood in 2018. The ‘Half Day Office Rant’ scene written by him was one of the most viral content pieces in the country in 2018.

The ‘Kingfisher Instant Beer Mix’ video he created this year for April fools day was one of the most shared videos this year. The viral trend continues with the  ‘Holiday Rant’ sequence from his latest web series, Mr. Das, that’s being shared all over.