Seclude hosts second edition of Creators Club to boost experiential hospitality

Seclude Hotels Home Style hosted the second edition of the Creators Club at its flagship 11-room property, Ramgarh, Willows.

According to the brand’s release, the property is nestled on the side of a mountain, spread across a two-and-a-half-acre estate, with a five-bedroom villa, a hideaway room, five standalone private villas, along with an in-house bakery employing local staff.

For the second edition, close to twenty creators from Mumbai, Pune, Delhi, Gwalior and Punjab convened. The long-term vision of the initiative is to create a platform that will promote a talented community of creators across genres, promote destinations and showcase their own take on experiential hospitality.

According to research by Kalaari, there are more than 5,000 Indian creators on Youtube and 90,000 on Instagram respectively, with more than 10k followers. With close to 80% of creators dependent on brand deals and 2024 slated to deliver double digit growth for the Indian hospitality ecosystem, creators have an opportunity to capitalise on this rising trend.

Sonali Sethi, Head of Strategic Initiatives, Seclude Hotels Home Style, said, "We wanted to create an innovative initiative which is not just an opportunity for us to showcase our take on experiential hospitality but also provide a mutually beneficial platform for creators to sharpen their creative skills. There is a massive opportunity to collaborate and boost both inbound and domestic tourism in India and 2024 will be the year for Indian hospitality.”

The brand also revealed that in 2024, Seclude has planned to expand its offering by launching a new division focused specifically on heritage homes. Currently four properties in Uttarakhand, Himachal Pradesh and Goa are heritage properties with talks already underway to expand into destinations in Rajasthan.