Second leg of eBay's 'ExportKaExpert' campaign features success stories of sellers

eBay has recently unveiled the next leg of its seller-focused marketing campaign, ‘eBay. Export Ka Expert’.

The campaign presents a series of videos that feature the success stories of sellers who were able to expand their businesses beyond borders.

The second phase of #ExportKaExpert communicates through its content pieces, which include eight seller testimonial videos (four long and four short formats). It features four seller success stories from India: Chauhan Rugs, Wahenoor Gems, Gyan Books, and SK Exports - demonstrating how eBay is helping these local sellers become competitive on a global scale.

Chauhan Rugs | Export Ke Expert 

Wahenoor Gems | Export Ke Expert

Gyan Books | Export Ke Expert 

S.K. Exports | Export Ke Expert 

In one of the videos, Amanpreet Kaur, Founder of Wahenoor Gems, detailed the challenges faced in exporting her products outside India. In the video Kaur shows that by engaging with eBay’s account management team she received guidance in listing her products and shipping assistance through eBay Global Shipping(EGS).

This enabled Wahenoor Gems to expand its team and witness a 15% growth in 2022 compared to 2021.

In another video, Amit Garg from Gyaan Books shares his entrepreneurial journey at his long-run family business. Through his story, he explains how eBay has worked as a partner and significantly contributed to the growth of his business, resulting in a 20% increase over the last two quarters of 2022.

Pavan Ponnappa, Head of Categories and Marketing at eBay India Cross Border Trade, said, "We're excited to launch the extension of the #ExportKaExpert campaign, spotlighting inspiring success stories of Indian sellers in the global marketplace. With eBay’s support, Indian sellers gain access to 133 million buyers across 190+ countries, powerful tools, personalised account management, and unwavering support on their journey to success. We're committed to empowering more businesses to unlock their potential with eBay."

The ‘ExportKaExpert’ campaign was first launched in 2022 to provide support and guidance to Indian sellers looking to export their products to new markets. The pan-India digital and OTT campaign saw 11+ million video views and 31+ million impressions on social media platforms, as per the e-commerce platform.