Shiprocket launches influencer marketing service platform ‘Shiprocket Amplify'

Shiprocket has announced the launch of their new offering, Shiprocket Amplify, in partnership with One Impression.

The partnership marks a significant shift in the eCommerce landscape, enabling merchants of all sizes to market their products on social media at par with larger brands and thereby democratising opportunities to scale for businesses of all sizes, said the company statement.

Shiprocket Amplify further simplifies influencer marketing for merchants eliminating the need to navigate the complexities of influencer marketing agencies. The comprehensive solution offers multiple integrated functionalities and grants access to best-in-class social analytics, enabling real-time performance monitoring across all campaigns from a single dashboard.

Saahil Goel, Co-founder and CEO of Shiprocket, said, “We are thrilled to partner with One Impression to enable a seamless influencer marketing experience for our merchants. With the rise of social commerce in India, influencer marketing solutions are poised to provide a significant advantage to merchants by allowing them to drive higher ROIs across social media platforms. This partnership will enable us to further our mission of empowering business growth at every level, being a partner in growth to our merchants."

Apaksh Gupta, Founder and CEO, One Impression, said, “We truly believe that Influencer Marketing as a tool has immense potential and is quickly becoming indispensable for businesses of all shapes and sizes. This partnership will enable all SMBs to unlock their true growth potential by collaborating with world class content creators and further our own mission of helping brands scale in today's digital ecosystem. We are thrilled to partner with Shiprocket and launch this first of its kind IMaaS  (Influencer Marketing as a Service) product for their merchants."