Shoppers Stop and Cadbury Dairy Milk Silk collaborate to share 'Unforgettable Love Tips' this Valentine's Day

Indian gifting destination Shoppers Stop and chocolate brand Cadbury Dairy Milk Silk have collaborated to make Valentine’s Day special with the ‘Silk’s Unforgettable Love Tips’ campaign.

To save young hearts from the mounting pressure of making this day extra special, Cadbury Dairy Milk Silk is playing cupid by taking the digital route and leveraging its website www.cadburysilk.com.

Applying QR code technology (scan on packs), each Silk pack will lead consumers to the dedicated microsite listing ideas curated and voiced by social media celebrities such as musician Armaan Malik, YouTuber Prajakta Koli and globetrotters Vidit Taneja and Savi Munjal (Bruised Passports).

Shoppers Stop is collaborating and completing this Valentine’s Day celebration by being the official gifting partner with their co-campaign “Unforgettable Gifts of Love” with gifting ideas listed on the microsite.

The campaign comes with a twist – as every unique romantic tip is matched with a healthy love tip that will sensitise consumers towards the importance of respect, consent and boundaries too, all in the voice of their favourite creators.

Shwetal Basu, Customer Care Associate and Chief of Marketing and Communication of Shoppers Stop, stated, “Shoppers Stop has always been the go-to place for buying the perfect gift for all occasions. It is one of the most preferred gifting destinations. At Shoppers Stop, we always go an extra mile to ensure customer delight. Collaboration with Cadbury Dairy Milk Silk for the Valentine’s Day campaign, helps us not only reach a larger customer audience but also engage better with our existing customers. At Shoppers Stop we try to identify new occasions and innovative ways of connecting with our customers. Collaboration with Cadbury’s Dairy Milk Silk only helps take the Valentine’s campaign to the next level.”

Vikram Karwal, Senior Director, Marketing, Mondelez India, said, “Over the years, Cadbury Dairy Milk Silk has become synonymous with Valentine’s Day and each year the consumer connect with the brand continues to grow at the back of relevant narratives. This year, once again, we want to help consumers make this day special for their loved ones while sensitising them towards healthy love practices. With plethora of great ideas under Silk’s Unforgettable Love Tips and Shoppers Stop as our gifting partner, we are sure we will be able to take the celebrations a notch higher this Valentine’s Day.”