Shoppers Stop engages with consumers through content marketing on World Nail Polish Day

Nail care is a huge part of one’s personality. Well-done nails add more to an outfit than you can think. They become a part of the outfit; they become the best accessory you would wear. Under lockdown 4.0, with salons still shut, it is difficult to keep your nails up to the mark. Keeping this in mind, Shoppers Stop has launched three-day campaign #NailTheDay.

The campaign would be celebrated as days of mastering how to do your nails perfectly and learning a ‘DIY Nail Art’. Customers can learn from influencers such as @ArtByChandhu and @NalisByPuja. They will be encouraged to watch the tutorial and post a picture using #NailTheDay, flaunting their freshly done nails. The best ones will be featured on Shoppers Stop’s stories and posts. Leading up to World Nail Polish Day, Shoppers Stop will also host a tutorial by brand ‘Sugar’ on tips and tricks to curate easy yet trendy nail art. An engagement activity on the colour wheel, where customers can tap on the screen when they see their favourite colour and share this with the brand to get featured on the social media handles. On World Nail Polish day, the best of these nail art pictures will be featured by Shoppers Stop on their social media handles.

To celebrate World Nail Polish Day, Shoppers Stop will offer discounts on amazing brands such as Colorbar, Faces, MyGlamm, Lakme, Revlon and Chambor.

The nail polish market in India is projected to grow at a CAGR of over 10%, to reach $ 143.6 million by 2024. The growth drivers being rising demand for nail polish and nail care products, increasing middle-class population and discretionary spends and emergence of new brands in this category. Brands are looking at revolutionising the current line of product by attractive packaging, quality and launching products that suit the local flavour.