Singapore Tourism Board collaborates with MX Player for film 'Lost and Found in Singapore'

Singapore Tourism Board has collaborated with MX Player for the film 'Lost and Found in Singapore'

Singapore Tourism Board stated that this film introduces a choose-your-own path approach that invites viewers to actively shape the unfolding narrative against the backdrop of Singapore.

The film is directed by Harsh Dedhia and written by Kanishka Singh Deo. The film will be available for free streaming on MX Player from August 25, 2023.

GB Srithar, Regional Director, India, Middle East, South Asia and Africa, Singapore Tourism Board, said, “We are pleased to partner with MX Player, bringing a unique experience to audiences across India through this pioneering film. As a leading lifestyle hub in the region today, Singapore is an ever-evolving destination, and this dynamism is best showcased to discerning Indian consumers through equally innovative means. We believe that this partnership introduces a novel perspective of Singapore, introducing to young Indian travellers the dizzying array of unique tourism experiences it offers. The interactive format deeply resonates with Indian viewers seeking innovative travel engagement, and inspiring personalised journeys. Just as the film empowers viewers, Singapore transforms ordinary moments into extraordinary experiences, emphasizing our commitment to showcasing offerings that uniquely define the destination.”

MX Player spokesperson said, “Our viewers are always looking for dynamic and game-changing storytelling on MX Player. This collaboration with the Singapore Tourism Board in creating the interactive short film, ‘Lost and Found in Singapore' is one of its kind and introduces a new dimension to storytelling. We’re excited to bring audiences an engaging cinematic experience as it will allow viewers to actively select the narrative of their choice and will also showcase Singapore’s extraordinary trove of rich destination experiences through this film.”