Singer India asks DIY enthusiasts to showcase sewing, quilting, embroidery craft projects through Reels

Singer India has today unveiled the #CreateWithSinger campaign, which is live on the company’s official Facebook and Instagram handles.

The contest urges creative minds to share DIY tips and tricks and to showcase their best quilting, embroidery, sewing and craft projects through engaging reels.

To mark the beginning of the campaign, Singer India has created a hamper with a personalised name tag which has been created on Singers' technologically Advanced, Wi-Fi Enabled, Sewing and Embroidery Machine, capable of stitching and embroidering with exceptional quality, to be launched early next year. The hamper also includes two pouches and Kasuti embroidered bookmark, created on Singers’ Zig Zag machine by the talented students of Singer’s Skill Centers.  With this campaign, Singer showcases the capabilities of its Zig Zag machines which are high on functionality as they come with a range of built-in stitches, advanced features and are extremely easy to learn and use.

Rakesh Khanna, VC and MD, Singer India, said, “#CreateWithSinger is a campaign that we are proud of as it celebrates the art of crafting and sewing. The hamper to unveil the contest is conceptualized and crafted by our creative Singer Sewists, who have worked on Singer's Embroidery and Fashion Maker machines.”

He further added, “We are confident that this campaign will inspire craft enthusiasts to share their stories with us and we also hope to foster a culture of DIY craftsmanship and encourage a growing community to embrace crafting with new age, technologically advanced machines to be able to create beautiful and simple pieces with ease and precision.”