Smytten's community program aims to build a mutually beneficial relationship with content creators

Smytten is launching a creator community program called ‘Smytten Stars’.

With the program, Smytten aims to create a community of top-notch content creators who get early access to the latest trends and try newly launched products before anyone else.

The main focus of the program is mutual growth and it is designed to make the community feel valued and rewarded for their efforts, attention to detail and stellar content. 

The vision for 'Smytten Stars' is to build a community of top influencers who will work with Smytten and be available to collaborate with its partner brands and help them get first-hand authentic product feedback.  

“This has been in the works for a while now as the team spent months crafting a detail-oriented program for a mutually beneficial partnership. The idea is to explore the magical possibilities of when the creator community joins hands with a brand like ours that truly cares about holistic growth. From exclusive perks to experiential events and more, this truly is a one-of-a-kind experience for anyone with a knack for being in front of the camera,” said Swagata Sarangi, co-founder of Smytten.

The programme currently holds 50 (micro and mega) influencers from different walks of genres like beauty, wellness, travel and lifestyle. The aim is to expand the community and onboard 2x creators in the next two months.

The roster has creators from almost all parts of India thereby catering to audiences from all corners. Smytten will provide the onboarded creators with the tools, information and guidance that they require to grow and improve their content game.

“I’ve collaborated with Smytten for many campaigns, and it’s always been a great experience,” said an onboarded Smytten Star, Zinie Sanghvi. “I’m super excited to start this journey with Smytten, and I feel like it’s a great opportunity that’ll help me advance my career as a creator,” she added.

The program also includes other benefits for the Stars. Along with paid collaborations, the Stars will also receive exclusive perks and rewards like software access for editing, exclusive discounts and credits, access to new launches, masterclasses to help them up their content game, makeover opportunities, and getaway packages.