Snapdeal partners with Hungama Play to offer video streaming service to users

Snapdeal has partnered with Hungama Play, a video-on-demand platform owned by Hungama Digital Media, to offer a video streaming service to its users. Launched at a time when the world is practising social distancing, the association is aimed at offering Snapdeal users an easy way to order their essentials and entertain themselves using the same app from the safety of their homes.

The service offers short-format content, movies, TV shows and short films across genres in more than 15 languages such as Hindi, English, Bhojpuri, Punjabi, Telugu, Tamil, Kannada, Malayalam, Bengali, Gujarati and more.

Hungama Play has curated a library especially for Snapdeal users giving them easy access to over 41,500 short-format videos across categories such as comedy, film gossip, spiritual, fashion, lifestyle, etc., and 150+ short films. Besides short format content, viewers can also explore a library of long-format videos consisting of more than 400 films, various TV shows and Hungama Originals.

Speaking about the association, Siddhartha Roy, COO, Hungama Digital Media, said, “The world is going through a major crisis and people are advised to stay at home for safety. As a mobile-first economy, smartphones have proved to be indispensable in India, helping people access news, essential services and streaming platforms. Our association with Snapdeal enables us to offer users wholesome entertainment led by an incredible library of short-format videos, movies, TV shows and Hungama Originals. We are certain that the content experience offered by Hungama Play on Snapdeal will help the users remain engaged.”

A Snapdeal spokesperson added, “Hungama Play has a diverse library of short-format videos, TV shows, movies in multiple languages to cater to our non-metro audience across the country. We are certain that our users will appreciate the ease with which they can now shop for essentials and stay entertained on Snapdeal.”

Hungama Play’s content can be accessed through Snapdeal app, website or m-site without any extra payment.