UPI Chalega, an Instagram page by National Payments Corporation of India (NPCI), has associated with multiple digital creators from various categories like finance, comedy, lifestyle, parenting, etc. to spread financial awareness and to educate the masses about the frauds and scams that can happen over UPI.
The influencer campaign is gaining traction on social media as it draws public attention towards what are the underlying threats that one must be aware of so as to ensure a scam-free experience while carrying out transactions on UPI.
As per data provided by Sheeko, an influencer marketing and branded content management platform, NPCI has spent over Rs 50 lakhs on the social media campaign which has reached approximately 30 million viewers till date.
As per Sheeko, most of the influencers roped in for the campaign have an appeal to the younger age audience. Thus, with the campaign, NPCI is aiming to educate the younger audience and through them spread the awareness to the parents.
The campaign also talks about the instantaneous transactions that happen over the UPI platforms and tips to ensure a safe, secure, and smooth transaction process.
The campaign has roped in influencers, both verified and unverified, with a strong following on Instagram. Be it Nano, Micro or Macro influencers, all have come together to curate content with an aim of making people aware of the frauds and misuse of UPI payments.
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