SocialTAG executes influencer marketing campaign for Simplified AI

SocialTAG, the creative influencer marketing and talent management agency, recently carried out an influencer marketing campaign for Simplified AI - the design and collaboration platform for the modern marketing teams. 

With the Simplified AI campaign, SocialTAG aimed to demonstrate how an AI company used influencer marketing to break into the Indian market, and raise brand awareness.

 

 

 

 

 

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A post shared by Ansh Mehra (@anshmehra.work)

 

 

 

 

 

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A post shared by Ayush Wadhwa | Storyteller (@ayushwadhwa)

Simplified AI is an all-in-one app that can be used for everything from designing and generating videos to writing and managing social media without switching tabs. The brand wanted to highlight AI’s advantages and break into the Indian market as a result of the increasing usage of the technology and the abundance of information surrounding it. 

To spread the word about the AI product, SocialTAG analysed the audience's problems and showed how Simplified AI addressed them.

To reach the correct target audience, the agency collaborated with Indian creators in a variety of sectors - including IT, design, and marketing. Creators like Aevy TV, Ayush Wadhwa, Abhinav Arora, Saptarshi Prakash, Ansh Mehra, Deepak Pareek, Vedika Bhaia and Paritosh Anand were brought on board to create content about the growing need to integrate AI into brands and adapt the technology.

The campaign was run across three platforms: Instagram, YouTube, and LinkedIn. As per the company, Simplified got a combined reach of 1.04+ million and engagement of 1,28,750 on three platforms with eight creators. 

Ajay Yadav, Co-Founder of Simplified AI, said, “The campaign was a success not just because of huge numbers or influential creators but because we were able to tap the market at its highest and create an impact on consumers everyday lives from simply one influencer activation! It truly reminds you of the power of the creator community today.”

Anushree Jain, Co-founder of SocialTAG, said, "The AI market is steadily increasing in India. When we received the brief from Simplified to implement an influencer marketing campaign that will focus on the benefits of AI, we were excited as well as nervous. To target the right audience, we not only worked with the right Influencers who are knowledgeable about AI, but we also used a holistic approach in which the campaign was carried out across three platforms: Instagram, YouTube, and LinkedIn to ensure we reached our audience wherever they were."