Society Tea collaborates with Urban Beat Project to launch Season 2 of ‘Sounds of Society'

Society Tea, in association with music agency Urban Beat Project, has launched their new season of the live musical web series Sounds of Society

Sounds of Society is a genre-free, no-rules, and an all-inclusive approach to presenting music-making and its associated performing arts. It features musicians and their grassroots approach to making music, in an entirely collaborative format. Sounds of Society – Season 2 is shot with minimal fuss and equipment, and will feature both edited as well as one-take videos to showcase the true organic nature of each episode.

The first episode of the upcoming season features Irish Reggae and Dub producer and singer Cian Finn working through his arrangement called “Love Life”, with Mumbai-based conscious Hip-hop crew Swadesi, and French singer LMK. 

The collaboration brings together the lyrical prowess of Mumbai-based ethical rappers ‘Swadesi’ rapping in Hindi and Sanskrit, Cian Finn’s song writing and soothing voice, and LMK’s sweet and melodic vocal textures. While Finn is known for his vibrant onstage presence and impassioned voice, LMK is known for her ingenious talent, sweet voice and ease on stage. Swadesi, a group of young emcees, producers, DJs and Graffiti artists, believe in bringing about a change through art and music.

Karan Shah, Director, Society Tea, said, “Music, an integral part of our lives, has the power of bringing together people across borders, just the way tea does. With Sounds of Society: Season 2, we aim at bringing soulful melodies by collaborating with versatile artists. This season has an amazing line-up and is all set to brew a flavourful experience, with the aim of etching music and tea onto the hearts of our audience. We strive towards keeping this spirit of innovation alive while spreading happiness.”

Curated and produced by Urban Beat Project, the collaborations in each episode represent the already-existing and ever-evolving synergies in the musical world. Much of what is captured is entirely spontaneous, without any concrete rehearsal. “Some of the best music is made when musicians come together without any real aim in mind, and when they are free of going anywhere particular with their music. Like in a jam. What comes out is pure and organic. This what we want to showcase,” said Laiq Qureshi, founder of Urban Beat Project.

Sounds of Society departs from a need to showcase any big industry names but hopes to feature what music sounds like on the street, on a terrace, in your bedroom, on the beach, or in your backyard. The only real aim is to document the social and cultural milieu in which we live, by presenting the sounds of today.