Society Tea has produced a series of ‘Chayaris’ (Shayaris from tea to its companions) with the aim to reveal a perspective that’s never been represented in the digital world before.
The eight episodes of the series dive into the world of chai, and are like a series of love letters from Chai to everyone and everything that makes it the brew of the nation.
Chayari uncovers the quiet declarations of Chai to all the elements that make tea-time special around the city. Each episode from the series of eight sheds new light on the everyday things associated with tea-time through a love letter from chai.
Just like Chai offers solace from the hustle and bustle of everyday life, Chayari provides some respite from the clutter of digital content and allows us to appreciate the season and its beloved brew.
Chai and monsoons have been romanticised for ages. But the beauty of drinking chai when it’s raining isn’t in the grand gestures or larger than life declarations. It’s in the ordinary things, made extraordinary by that one warm sip. Chayari explores the simple moments of monsoon, from making chai to gazing endlessly out of the window. It’s a story of chai and its beloved rain which makes the mundane, magical.
Credits:
Agency: Django Digital
Creative Team: Disha Daswani, Kirti Borkar, Rajmeet Singh Arora, Krishna Upadhyay
DOP/Videography: Aarish Bhatena
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