Stayfree unveils ‘This Daughter's Day, Talk to Your Sons' campaign with Kiara Advani and PV Sindhu

To mark Daughter’s Day, Stayfree along with its Brand Ambassadors, Kiara Advani, and PV Sindhu are championing the importance of parents talking to their sons about periods.

Advani and Sindhu took to social media to encourage their followers, especially parents to talk to their sons from a young age about menstruation and encourage open conversations around periods. 

Stayfree with its ‘This Daughter’s Day, Talk to Your Sons’ campaign aims to positively change the narrative of shame and silence often associated with periods and instead create a world where conversations about menstruation are simply normal and natural. 

This campaign is an extension of the brand’s ‘It’s Just a Period’ initiative which aims to break barriers and foster open discussions around menstruation starting with the people who matter most to a young girl - her family.

Through Instagram posts, Advani highlights the importance of parents having open conversations with their sons about menstruation from an early age. Sindhu also emphasises the need to educate boys about periods. Drawing lessons from the sports arena, she mentioned the importance of a minute in altering her game and how a minute of conversation can bring a change in the mindset of our society towards menstruation.  To further champion this important issue, Sindhu encouraged her fans to take a pledge to talk to their sons, to reassure them that it is normal, and it’s just a period!

Manoj Gadgil, Vice-President, Marketing and Essential Health Business Unit Head, Kenvue, said, “Over the years, Stayfree has been committed to normalising period conversations to create a world where no girl feels shame, discomfort and fear about her periods. The brand strives to break barriers, eliminate taboos, and encourage an open dialogue around menstruation. This Daughter’s Day, we are delighted to join hands with our brand ambassadors to amplify this important message to create a more emphatic and informed society.”

This Daughter’s Day, Talk to Your Sons campaign