Sunfeast Dark Fantasy brings together 50 artists for a music video to keep youngsters' spirit high in lockdown

Sunfeast Dark Fantasy has launched a music video to lift the spirits during these trying times. The video delivers a larger message of ‘A lot can happen inside’ to spread hope and positivity.

Youth icons Shruti Hassan, Ali Fazal, Barkha Singh, Ayush Mehra and Ashnoor Kaur have come together with 50 youngsters to craft this masterpiece. The brand encourages the youth and the youthful to win over the current times and look within to discover self and chase their passions.

The video:

This cheerful and fun song is composed by Mikey McCleary, sung by Medha Sahi, lyricised by Ruhika Rao and Mikey McCleary. It has been launched on Sunfeast Dark Fantasy’s social media platforms like YouTube, Instagram and Facebook. This song will be made available on youth-centric platforms such as Gaana.com and TikTok.

Over the last 50 days, more than 50 people from different walks of life, across age groups and locations came together to put together this music video from their respective homes. The creative agency for the video is The Digital Street and production house is Cinnamon Pictures.

Commenting on the video, Ali Harris Shere, Chief Operating Officer, Biscuits and Cakes Cluster, Foods Division, ITC, said, “Sunfeast Dark Fantasy takes pride in pioneering the indulgent cookie experience in the country with a chocolatey centre. In the past decade, consumers have loved the discovery of what lies inside the cookie, making it a magical experience. The new Dark Fantasy digital campaign encourages the youth of India to explore their immense potential and talent that exist inside each one of us and leverage countless possibilities and opportunities that may emerge during these times. Indeed, a lot can happen if we look inside. This Dark Fantasy music video with more than 50 virtually connected young minds will spread hope and positivity, inspire the youth and lift their spirits universally.”