Supari Studios announces several appointments to strengthen its branded content capabilities

The branded content studio arm of Kulfi Collective, Supari Studios, has announced appointments to bolster its team.

Ishan Naman Sinha has joined Supari Studios as the Assistant Vice-President, heading all Strategy efforts.

Anvita Arora has joined Supari Studios as an Assistant Vice-President, where her responsibilities include heading brand partnerships

Parikshit Vivekanand has joined Supari Studios as a Creative Director. He has been a digital content strategist with over eight years of experience and has previously worked in the position of a senior content strategist, and later, a creative director at Foxymoron as well as a content specialist at 22Feet Tribal Worldwide.

Furthermore, Anuj Rai has joined Supari Studios as an Executive Producer with the responsibility of creating branded content.

Victor Daruwalla

Rai has more than a decade of experience creating content across broadcast, digital and social media formats in multiple sectors of sports, auto, tech, lifestyle, amongst others.

Meanwhile, Victor Daruwalla, who previously worked at Viacom 18 Media, has joined Supari Studios in the capacity of Senior Creative Director. His responsibilities include providing solutions to brand problems by building IPs and scaling Youtube channels to create trending content.

Prachi Vasant

Joel Nigli

In addition to these new appointments, Supari Studios’ Prachi Vasant—who has eight years of work experience in content development, production, post-production and creating digital content and brand campaigns—has been elevated to the position of Executive producer. Meanwhile, Joel Nigli has been promoted as a Senior Creative Director, where he will be seen leading a squad of creative directors focussed on building out clutter-breaking campaigns.

Sinha’s previous experience includes a stint at Ogilvy & Mather alongside five years at DY Works. He is an alumnus of Symbiosis Institute of Media & Communication.

Arora has a broad knowledge of the advertising and media industry and has pursued her Master’s Degree in Advertising and Marketing from the University of Leeds. Driven and hardworking, she has also previously worked with companies like OgilvyOne Worldwide and 22Feet Tribal Worldwide.

Shirley D'Costa

Shirley D’Costa, CBO, Kulfi Collective, said, “We’re thrilled to be building a stellar team of very driven individuals who not only have a strong background in strategic, consumer-centric work but are also adept at creating cultural currency for brands through storytelling. We are not only partnering with brands to create campaigns, and content IPs but also setting up content studios to deliver scale and efficiency, and this team is the right fit to do so.”

Manoti Jain

Manoti Jain, COO, Supari Studios, said, “We are a people-centric organisation with a deep focus of shaping the cultural narrative for brands with whom we work. We are excited to partner and onboard digital-first creators, a team full of diverse, unique and strong voices that share a common passion for creative excellence. With a team like this, Supari Studios is set up to “scale to new heights.”

Nisha Vasudevan

Nisha Vasudevan, VP, Creative Development, Supari Studios, commented, “I’m looking forward to expanding our creative voice in more versatile directions. The new additions to our team will boost not only our leadership but also our capabilities and offerings by leaps and bounds.”