Switzerland Tourism ties up with Nofiltr.Group for winter special influencer-led promotion

Influencer marketing and incubation agency Nofiltr.Group had recently partnered with Switzerland Tourism for a Winter special influencer-led promotion. This allowed the Nofiltr.Group influencers to travel across Switzerland and visit winter hotspots while promoting them through their social media accounts.

In order to execute the promotion for Switzerland Tourism and the Nofiltr.Group collaborated with celebrated Indian influencer group, DamnFam. Eight of the nine DamnFam creators participated in the promotional activity, namely Mr MNV, Aashna Hegde, Unnati Malharkar, Ashi Khanna, Arshfam, Tanzeel Khan, Rishabh Chawla, and Sanket Mehta.

The tour was planned with great caution to ensure that the creators get to explore and enjoy the country through a variety of activities while following all Covid-19 safety protocols.

Switzerland offers different activities for each season. However, this activity focused on showcasing different things one can do in Switzerland during winters. The creators’ six-day trip was an amalgamation of adventure and leisure activities that helped them explore this winter wonderland.

As per Nofiltr.Group, the influencers posted 73 static posts and 58 reels on Instagram in total. They received a total of 6.3 million likes and 82K comments on Instagram static posts, 43 million views, 6.1 million likes and 96K comments on Instagram reels. On YouTube, 13 videos were posted by the influencers that received 2.7 million views, 288K likes and 27.8K comments.

Hitarth Dadia, Chief Marketing Officer, Nofiltr.Group, said, “We are thrilled to have partnered with Switzerland Tourism. In the last two years, the pandemic had altered our lives and reduced travel to a minimum. It hampered the content creators' workflow as they often shoot outdoors. But the partnership with Switzerland Tourism helped us break this monotony created due to the pandemic. The Tourism board planned the most ideal and hassle-free vacation for the content creators with a fine balance between adventurous and leisure activities. It was one of the best experiences of our lives and we look forward to more of these trips that serve the Switzerland Tourism board and our creators' purpose likewise.”

“It was a pleasure to host the very popular DamnFam group in Switzerland. Through their social media feeds, we were able to showcase to our larger audience the diverse range of activities travellers can add to their bucket list for their next winter vacation in Switzerland. The group witnessed first-hand why Switzerland is one of the safest countries to travel to at this point because of our initiatives like ‘Clean & Safe Label’ along with vaccination and test requirements. Through DamnFam, we were able to reach out to young travellers who enjoy adrenaline-pumping adventure activities. The group particularly enjoyed skydiving in Interlaken, snow activities in Engelberg, our interactive museums like Swiss Museum of Transport in Lucerne, the Lindt Home of Chocolate and the FIFA football museum in Zurich,” said Ritu Sharma, Deputy Director, Switzerland Tourism.

Upon arrival, the influencers were provided with an all-in-one Swiss Travel Pass that allows travellers to visit any part of Switzerland with just a single ticket. It allowed the group easy and unlimited travel by train, bus, and boats in more than 90 cities and towns across the country. The pass has other benefits like free admission to more than 500 museums and 50% discount on many mountain excursions, among other things.

The group’s tour began with a skydiving experience with Skydive Interlaken in Bernese Oberland which offers views of the glacier lakes of Interlaken coupled with the Eiger, Mönch and Jungfrau peaks. At Funky Chocolate Club, the influencers put on their aprons and tried their hands on making their own chocolate bars while learning more about the Swiss Chocolates that are loved by the entire world. In the city of Lucerne, the influencers got a chance to dine in style on a cruise on Lake Lucerne. The group also visited the Swiss Museum of Transport.

While in Engelberg, the influencers tried sledding for the first time with Brunni Bahnen. The group also went on a mountain excursion to Mt. Titlis – one of the peaks in Switzerland. The journey up to the peak turned out to be as exciting with Titlis Rotair – the revolving cable car, through which the influencers were treated to panoramic views of the Alps.

During the excursion, the members of the DamFam even took part in an expedition and walked Europe’s highest suspension bridge- 3091 meters above sea level - the Titlis Cliff Walk! The adventurous activities continued with another gondola trip to the SnowXpark at Trubsee where the influencers put on their snowboarding gear.

The board also arranged for the influencers to enjoy the Christmas festivities in Zurich with a Zurich Christmas tour through which they learnt about the wintry tales of Zurich. Later, the DamnFam enjoyed a meal at the one of the oldest vegetarian restaurants, Haus Hiltl, that was founded in 1898. An exclusive tour of the FIFA Museum was also arranged for football fanatic Mr MNV. The group admired the original FIFA World Cup trophy on display along with other items that also included exclusive memorabilia. The influencers concluded their trip with a visit to Lindt Home of Chocolate- the new museum that houses the world’s largest chocolate fountain.