Tata Power urges citizens to embrace sustainable lifestyles and switch to green energy in new film

Tata Power has launched a brand film promoting the message of “Embrace Mother Earth. Love Our Planet. Switch to Green and Clean Energy.”

As Tata Power stays steadfast in its commitment to ‘Sustainable is Attainable’, this is another step towards inspiring citizens to make sustainable lifestyles a reality and underscore the importance of individual action and responsibility towards a cleaner, greener future.

The film makes an earnest plea to all Indians to love Mother Earth and embrace a sustainable lifestyle. As a socially responsible company, Tata Power is ensuring the adoption of sustainable products and services for both Corporate India and its large user consumer base across India. It is also working on popularising how a sustainable lifestyle is ‘attainable’ for millions of Indians through wide-scale adoption of affordable green energy products and solutions like rooftop solar, EV charging, solar microgrids, group captive solutions, pumped hydro power, smart home automation solutions to promote energy efficiency.

The film depicts the journey of a globe, demonstrating the abuse and damage that our planet goes through day in and day out thanks to a range of human activities such as deforestation, construction, industrialisation, and urbanisation. By the end of its journey, the globe is soiled and battered, until two children - representing the future generation - rescue it, clean it, and hug it - demonstrating the love and care that we need to have for our planet. The video concludes with a strong message: ‘Embrace Mother Earth. Love Our Planet. Switch to green and clean energy’ with the words “Hold Me Tight” being sung in the background.

Jyoti Bansal, Chief - Brand and Communications, Tata Power, said, “As we see global leaders congregate and debate at COP28, it is clear that No Action is not an option. Tata Power took the lead in creating the right conversations with Sustainable is Attainable. We take this to the next level as we urge the people to embrace their responsibility and accelerate individual action towards Sustainable Lifestyles and clean energy solutions. The film seeks to inspire a profound appreciation for our planet. The young children cleaning the globe in the film serve as a powerful symbol of how small acts can become catalysts for a big change. We strive to make this a Movement to encourage each one of us to become custodians of Planet Earth – the only home we will ever have.”

Pramod Sharma, National Creative Director, Rediffusion, said, “This film is straight from the heart. The punishment that we are according the planet every day is going to become irreversible if we do not stop the battering immediately. Sadly, much of what we do is out of ignorance and a lot is due to indifference. Both attitudes are killing Mother Earth. In this piece of communication the problems are clearly highlighted and Tata Power sends out an unequivocal message of urgent action at an individual level as well as at a societal level.”

Carol Goyal, Executive Director of Rediffusion, said, “We’ve kept the messaging real. It is hard hitting. And the punishment to the globe is shown in situations we see everyday but don’t do anything about. The film is held together by a very strong and evocative musical score and lyrics that we hope will become memorable and enduring.”